Are you aware of the fact that Facebook happens to be the second most visited website in the world? This hugely popular social networking phenomenon has been firmly sitting in the second place, with only Google ahead of it. In fact, it also managed to surpass Google in the US a couple of years ago.
So, why am I narrating these facts to you? After all, you have already jumped on to this powerful and effective networking bandwagon. But wait a minute. Are you thinking of giving up Facebook marketing, as your bottom line has not achieve the expected results? If yes, you need to check your approach in order to be able to get the best out of Facebook. Go through the following basic rules of social network marketing and start applying them as soon as possible, to get the desired results in a short period of time:
- Be Proactive: Do you remember some of your classmates in school who would never have the guts to approach somebody to partner them for school dances? These were nervous kids who always played the waiting game, and hence were never successful. The same applies to Facebook. If you will wait for Facebook fans and friends to come to you, you will not see any improvements in your web presence.
- Build Relationships: You must never forget that this is a ‘networking’ platform. Your popularity depends on the relationships you develop in the online arena. Make a start by inviting your friends and acquaintances who you think could be interested in the services or products offered by your company. Finding such people is not a big deal either. You can search for pages or people who have used the term similar to the products offered by you. Invite such people to your page. However, stay away from spam by sending no more than 15-20 invites per day. Keep in touch with them by responding to their comments and feedbacks.
- Focus on Content: Getting Facebook fans and likes is not a guaranteed way to turn them into your customers. Keep them engaged by offering unique and quality content. Offer something which is hard to find elsewhere.
- Integrate your Fan Page with other online avenues: Provide links of your page on your website. Also, provide links of your blogs and website on your fan page. Include links to Facebook on your email newsletter. Embed videos on your Facebook page.
There are a few shortcuts to increase your likes and fans. You can avail the services of social marketing agencies to buy Facebook fans at affordable rates. By purchasing these packages, you will not only save time but also save a big chunk of your hard earned money as well.
However, the real success depends on how effectively you combine quantity with quality.